During my UX Design diploma at BrainStation, we paired up with the product team at Shopify to participate in a 5-day design sprint. On Monday morning we were given our design challenge, and by Friday afternoon we presented our final solution. This details the process and development of our sprint result, Pocket Market — a digital solution to shopping online with a friend.
Team: Sara Niinimaa, Leona Huang, Ramy Hamdoun, Sofia Qumu
The product team from Shopify joined forces with the education team at BrainStation to lead us through a 5-day design sprint. We were presented with the following design challenge:
of people shopping in North America will not give up in-store shopping.
of shoppers will go to the store to buy when they have an item they need or want immediately.
of adults said they end up spending more money when they shop with friends.
Shopify has recently rolled out new features like 3D imaging and AR / VR so we were inspired to explore this space and incorporate this possibility into our solution.
We synthesized our research findings into a persona in order to focus on our key demographic and what the needs of our users will be.
During the sprint we did rounds of rapid iteration in order to get our ideas flowing and explore outside of the box. Key features that stood out as speaking to our user needs was the ability to try colour ways of a product, inviting in a friend to discuss a purchase, and seeing products in perspective with the use of augmented reality.
After the building blocks were put in place, it was finally time to build. We developed our wireframes and tested them in the hands of 5 participants.
The call to action of Virtual Tour was confusing to user as they weren't sure if it was a tour of their space or of the app, so by changing the language to View in my space then it was more obvious what the function would be.
Testing illustrated that having the option to remove an item while inside the chat seemed likely to accidentally remove a product, so by moving all edit functions to the cart then we could remove potential margins of error.
Pocket Market allows Heather to style her space and shop for a multitude of items from a wide range of local vendors and businesses. Search and filtration options create an easy way to find the perfect piece to suit the user's specific taste.
This feature allows the user to get a second opinion in the AR shopping experience in real-time. After connecting a friend into the call, both members on the call can flip through the items in the cart to view each piece in context.
Key Performance Indicators that will help to measure the success of the product include:
We saw the following potential within this solution:
To continue the development of the product to maximize market uptake, we imagine the following next steps:
Asset Credits: Noun Project, Unsplash, Mockupworld